Brendon Ainscow, Founder & CHO
Brendon Ainscow is an accomplished hospitality leader with more than 20 years of experience building high-performing teams, elevating service, and guiding hotels and hospitality businesses through growth, change, and transformation.
Throughout his career, Brendon has led full-service, select-service, lifestyle, and resort properties across a variety of markets and ownership structures. His experience spans hotel openings, repositionings, operational turnarounds, leadership transitions, and multi-property support assignments.
Brendon has held senior leadership roles with some of the world’s most recognized hospitality brands, including Hilton Worldwide, Marriott International, and IHG Hotels & Resorts. He has led teams across Rooms Division, Food & Beverage, Sales, Revenue Management, and overall hotel operations, developing a well-rounded understanding of what it takes to create both exceptional guest experiences and exceptional business results.
Most recently, Brendon played a key leadership role in the opening of Canada's FIRST Hard Rock Hotel in London, Ontario, helping bring one of the city’s most significant hospitality projects to life. From building the team and culture to supporting operations, training, service standards, and opening readiness, Brendon understands firsthand what it takes to launch a new property successfully while creating energy, accountability, and momentum from day one.
Within the industry, Brendon has earned a reputation as a trusted “fixer” - the person organizations turn to when they need strong leadership, fresh perspective, and meaningful results. He is known for stepping into complex environments and quickly identifying opportunities to strengthen operations, improve morale, elevate service standards, and build more engaged, accountable, and high-performing teams.
Brendon’s greatest strength is his ability to connect with people. He believes that exceptional hospitality begins with exceptional leadership, and that the strongest organizations are built on a culture of excellence, a culture of learning, and a genuine commitment to people.
His leadership style is approachable, authentic, and highly hands-on. He is particularly passionate about:
- Building and developing strong leadership teams
- Creating positive, accountable workplace cultures
- Improving employee engagement and retention
- Elevating service standards and guest satisfaction
- Supporting businesses through openings, transitions, growth, and change
- Helping organizations align operational performance with their values and vision
In addition to his experience leading individual properties, Brendon has extensive background in task-force and multi-property operations, providing support across multiple hotels, teams, and organizational levels. He is comfortable leading short-term consulting projects, longer-term operational assignments, and embedded leadership roles such as Acting General Manager, Interim General Manager, Pre-Opening General Manager, or Task Force Leader.
Whether working with a new hotel opening, an established property seeking fresh momentum, or an organization navigating a period of transition, Brendon brings energy, insight, credibility, and a proven ability to help people and businesses perform at their very best.
Based in London, Brendon enjoys spending time outdoors with his Labradoodle, Charlie, and has a passion for travel, aviation, community involvement, and creating memorable experiences both professionally and personally.